Facebook poaches new CMO Antonio Lucio from HP

Techcrunch ---------- Amidst Facebook’s biggest branding crisis, it’s just hired a veteran CMO formerly of Pepsi and Visa to boost the social network’s external image and cross-promote features inside its apps. Antonio Lucio on Thursday announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats. To learn more click on the picture below to read the article.