Zyper thinks ‘micro influencers’ are the future of online advertising

Techcrunch -------- Advocacy marketing — the idea of getting existing customers to talk about your company and its products — is nothing new, but as marketing spend has shifted online, a number of startups have tried to figure out ways of making it more scalable. One such company is Zyper, founded by Amber Atherton, who previously featured in British reality TV show “Made in Chelsea”. The adtech company is building a platform that lets companies identify their top fans, and therefore advocates, on various social media. It then invites these fans to join advocacy marketing campaigns that sees user-generated ‘ad’ content posted in return for various rewards and “experiences”. To learn more click on the picture below to read the article.