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  • Safi Bello

Facebook will limit data advertisers can use to target ads

Engadget --------- Facebook is still determined to reassure jittery users in the wake of the Cambridge Analytica data sharing scandal, and that now includes restricting what advertisers can do. The social network is closing down a Partner Categories service that let third-party data providers offer their ad targeting directly through Facebook. Instead, they'll have to rely either on advertiser data (say, voluntarily provided emails) or Facebook itself. The program will take six months to ramp down, but Facebook product marketing director Graham Mudd said it should "improve people's privacy" when all is said and done. To learn more click on the picture below to read the article.

Facebook will limit data advertisers can use to target ads - Read More from Engadget

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