AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B
Techcrunch ---------- Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is buying AppNexus, a programmatic advertising marketplace that competes against the likes of Google and Facebook and describes itself as the world’s largest independent digital ad exchange. Today’s release did not reveal any financial terms, except to note that the deal is expected to close in the third quarter of 2018. An AT&T spokesperson has told TechCrunch that AT&T is not commenting on the terms of the deal. To learn more click on the picture below to read the article.