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Google adds tools for brick-and-mortar stores to boost interest from online shoppers

Safi Bello

Techcrunch -------- Despite the growth of Amazon and other e-commerce giants, offline commerce — buying goods from brick-and-mortar stores — still accounts for around 90 percent of all retail spending. So in a bid to bridge the divide between online and in-store commerce — and potentially get itself a bigger piece of the action — Google is announcing a number of new features for Google Shopping aimed at physical and local merchants. The company today launched a new feature called “See What’s In Store,” which will let physical stores provide a list of their inventory for free both in their Knowledge Panels (the boxes that appear in the right-hand column in the search results for a particular business) as well as on Google Maps. To learn more click on the picture below to read the article.

Google adds tools for brick-and-mortar stores to boost interest from online shoppers - Read More from Techcrunch

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