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  • Safi Bello

Snapchat launches in-app Snap Store to sell merch

Techcrunch ---------- After losing $440 million last quarter, Snap Inc is launching a merchandise store…but the goal isn’t to make money. Today the company launched the Snap Store which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise liek a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. You can scan the Snap Code below with the Snapchat camera to open the store and buy exclusive items that will only be available for a limited time. This isn’t designed to be a serious revenue stream for Snap Inc, though, despite it missing revenue targets last quarter. A Snapchat spokesperson gave no official comment but told me this is something the company does for its community. Essentially, it’s a way to drive brand loyalty, though it also earns Snap some free marketing as people wear the gear. To learn more click on the picture below to read the article.

Snapchat launches in-app Snap Store to sell merch - Read More from Techcrunch

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