• Safi Bello

Amazon wants brands to advertise Alexa voice shopping — essentially for free

Recode ---------- Amazon wants more people to purchase more stuff through Alexa — and it wants the companies that make the stuff to foot the bill. The e-commerce giant has been reaching out to consumer packaged goods companies this year, asking them to include in their advertising campaigns Alexa branding and an Alexa utterance — the phrase you’d say to make Alexa purchase, say, Tide detergent or Blue Bottle Coffee. To learn more click on the picture below to read the article.

Amazon wants brands to advertise Alexa voice shopping — essentially for free - Read More from Recode

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