Amazon wants brands to advertise Alexa voice shopping — essentially for free

Recode ---------- Amazon wants more people to purchase more stuff through Alexa — and it wants the companies that make the stuff to foot the bill. The e-commerce giant has been reaching out to consumer packaged goods companies this year, asking them to include in their advertising campaigns Alexa branding and an Alexa utterance — the phrase you’d say to make Alexa purchase, say, Tide detergent or Blue Bottle Coffee. To learn more click on the picture below to read the article.