Lyft is launching a rider loyalty program in December

Techcrunch --------- Ride-sharing service Lyft is today announcing its new plan to encourage repeat use: the launch of a loyalty program for riders, Lyft Rewards. The program, which will begin rolling out next month to select riders across the U.S., will let riders earn points for each dollar spent, which can then be used for upgrades to nicer cars or savings on future rides, among other things. To learn more click on the picture below to read the article.