• Safi Bello

NASA explores product endorsements and rocket naming rights

Engadget --------- NASA's new leader is gung-ho on privatizing spaceflight, and that could lead to some new approaches to branding... like it or not. Administrator Jim Bridenstine has unveiled a NASA Advisory Council committee that will explore the feasibility of commercializing the agency's operations in low Earth orbit to lower its costs while its eyes turn toward the Moon and Mars. Some of these plans could include product endorsements from astronauts and even selling the naming rights to rockets and other spacecraft. You could see an astronaut on a box of Wheaties, or a Red Bull mission to the Red Planet. To learn more click on the picture below to read the article.

NASA explores product endorsements and rocket naming rights - Read More from Engadget

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