Why Snapchat’s re-redesign will fail and how to fix it

Techcrunch --------- Snap screwed it all up jumbling messages and Stories, banishing creators to Discover, and wrecking auto-advance. Prideful of his gut instincts, Snap CEO Evan Spiegel refused to listen to the awful user reviews and declining usage. Now a study shows a 73% drop in user sentiment towards Snapchat, the app’s user count shrank in March, and its share price is way down. Yet the re-redesign Snapchat is finally rolling out today in response won’t fix the problems. The company still fails to understand that people want a predictable app that’s convenient to lay back and watch, and social media stars are more similar to you and me than they are to news outlets producing mobile magazine-style Discover content. To learn more click on the picture below to read the article.