YouTube launches a shorter, skippable ad format

Techcrunch -------- YouTube today is introducing a new ad format that will allow viewers to skip even shorter ads. Called “TrueView for reach,” the format arrives around two years after YouTube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds to tell their story. Now, advertisers will have the option to build ads as short as 6 seconds, which can be skipped after 5. To learn more click on the picture below to read the article.