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Facebook works it out with Apple to test news paywalls on iOS

February 13, 2018

Techcrunch ---------- Apple is allowing Facebook to bend the subscription rules. Starting March 1st, news publishers will be able to use their paywalls inside Facebook’s iOS app. Facebook started testing paywalls on Android in October, but at the time it couldn’t come to an agreement with Apple about how subscription revenue would be taxed. TechCrunch has confirmed publishers will get 100 percent of subscription revenue on iOS, too. Today onstage at Code Media, Facebook’s head of news partnerships, Campbell Brown, said that publishers wanted to give away five free Instant Articles, not 10, so Facebook is switching to that lower threshold as an option before asking users to pay, and that includes bringing the test to iOS. To learn more click on the picture below to read the article.

 

 

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