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Evan Spiegel has made great products at Snapchat. Growing them has been harder.

November 16, 2017

Recode ---------- Snapchat suddenly has a product problem.CEO Evan Spiegel announced last week that Snapchat is getting a redesign because it’s “difficult to understand or hard to use.”His decision to rebuild the app just nine months into Snap’s life as a public company has led some to question whether or not Spiegel is truly the product savant he’s been made out to be. When I profiled Spiegel last spring, those close to him likened him to a Picasso — an extraordinary claim, but also a nod to his ability to create stuff no one else could. To learn more click on the picture below to read the article.

 

 

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