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  • Safi Bello

Trump digital director says Facebook helped win the White House

The Guardian --------- The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump’s digital director Brad Parscale told CBS’ 60 Minutes in an interview scheduled to air on Sunday night. “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale said. To learn more click on the picture below to read the article.

Trump digital director says Facebook helped win the White House - Read More from The Guardian

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