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Trump digital director says Facebook helped win the White House

October 9, 2017

The Guardian --------- The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump’s digital director Brad Parscale told CBS’ 60 Minutes in an interview scheduled to air on Sunday night. “Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale said. To learn more click on the picture below to read the article.

 

 

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