As the Surface line courts creatives, Apple pushes back with the iMac and iPad Pro

Techcrunch -------- Apple doesn’t really talk about the Surface, but was pretty clear from yesterday’s WWDC keynote that Microsoft’s line is beginning to have a direct impact on the company. Between the iMac Pro and a rethink of iOS dedicated, in part, to bringing more functionality to the iPad Pro line, the message is clear: Apple’s not giving up any of its market share without a fight.The Surface line started off pretty humbly – a sort of proof of concept for Windows 10. But in the last couple of years, it’s grown into something much more interesting. And a big part of that play has been an attempt to really hit Apple where it hurts – creative pros. Nowhere was that made more clear that at last year’s Windows 10 Creators Update event, in which the company focused on 3D creation and introduced the Surface Studio – an iMac competitor designed specifically with designers in mind. To learn more click on the picture below to read the article.