• Safi Bello

As the Surface line courts creatives, Apple pushes back with the iMac and iPad Pro

Techcrunch -------- Apple doesn’t really talk about the Surface, but was pretty clear from yesterday’s WWDC keynote that Microsoft’s line is beginning to have a direct impact on the company. Between the iMac Pro and a rethink of iOS dedicated, in part, to bringing more functionality to the iPad Pro line, the message is clear: Apple’s not giving up any of its market share without a fight.The Surface line started off pretty humbly – a sort of proof of concept for Windows 10. But in the last couple of years, it’s grown into something much more interesting. And a big part of that play has been an attempt to really hit Apple where it hurts – creative pros. Nowhere was that made more clear that at last year’s Windows 10 Creators Update event, in which the company focused on 3D creation and introduced the Surface Studio – an iMac competitor designed specifically with designers in mind. To learn more click on the picture below to read the article.

As the Surface line courts creatives, Apple pushes back with the iMac and iPad Pro - Read More from Techcrunch

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