• Safi Bello

Amazon is going after Walmart with a 45-percent discount on Prime for lower-income shoppers

Recode ------ Amazon already owns the high-income shopper segment in the U.S. Now it’s making a bid to court those who have less income at their disposal. On Tuesday, Amazon announced that it is offering a 45 percent discount on Prime memberships — $5.99 a month instead of $10.99 month — to U.S. residents receiving government assistance. Shoppers with an Electronic Benefits Transfer card — used for benefits like the Women, Infants, and Children Nutrition Program — are eligible to sign up four years in a row for this promotion. The move comes a little over a year after Amazon first introduced the $10.99 monthly payment option for Prime, which was previously only available for an annual fee of $99. To learn more click on the picture below to read the article.

Amazon is going after Walmart with a 45-percent discount on Prime for lower-income shoppers - Read More from Recode

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