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Google's Ad Rivals Leap at Chance to Seize Dollars After YouTube Controversy

April 13, 2017

Bloomberg -------- Weeks after scores of advertisers boycotted YouTube, Google is still trying to mitigate the damage. Meanwhile, long-struggling competitors in the digital ad market are seizing the moment. MediaMath Inc., a New York-based seller of software for automated online ad buying, is introducing a new service to ensure that ads only run alongside hand-picked, "high quality" content. The "curated market" offering comes amid concern over some big brand ads appearing against racist, violent and offensive YouTube videos. To learn more click on the picture below to read the article.

 

 

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