• Safi Bello

Facebook has a new type of video ad meant to get people shopping

Recode --------- Facebook is launching a new type of ad to help people find and buy products they might see from videos marketers share on the service. The new format, called Collections, will let marketers attach multiple product images to a video ad in News Feed. Clicking on an image will bring users to a product catalogue hosted on Facebook, similar to how the company hosts web articles with its Instant Articles product. Users won't be able to purchase these products on Facebook, though; clicking on a specific product from the catalogue brings the user to the advertiser's own website or app to finalize a purchase. To learn more click on the picture below to read the article.

Facebook has a new type of video ad meant to get people shopping - Read More from Recode

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