Snapchat 2017 ad revenue forecast trimmed to $770 million: eMarketer

Reuters -------- The 2017 advertising revenue forecast for Snap Inc’s Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners, digital marketing firm eMarketer said in its latest ad spending forecast on Tuesday. While that still represents growth of more than 157 percent from last year, it is smaller than eMarketer’s prior forecast in September, which had predicted more than $800 million. Snap Inc disclosed the revenue sharing details in its SEC filing ahead of this month’s initial public offering. To learn more click on the picture below to read the article.