• Safi Bello

AT&T says it will drop '5G Evolution' branding after backlash

Engadget ---------- AT&T has insisted on labeling its upgraded LTE network as “5G Evolution” despite criticism (including from Engadget parent company Verizon), but it’s changing its tune now that it’s facing greater industry pressure. The carrier told Engadget that it “will comply” with a recommendation to discontinue the 5G Evolution branding from the National Advertising Review Board, a BBB-run body that serves as an ad industry self-regulator. NARB rejected an AT&T appeal against a determination that the 5GE badge and a “5G Evolution, the First Step to 5G” slogan were misleading customers. To learn more click on the picture below to read the article.


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