• Safi Bello

Google reportedly had deal with Mastercard to track retail sales

CNET -------- Google and Mastercard formed a secret partnership to track whether online ads led to a sale at a physical store, Bloomberg reported Thursday. Neither company has publicly announced the business partnership, which gave Google an invaluable tool for measuring retail spending, Bloomberg reported. Google paid Mastercard millions of dollars for the data, the news outlet reported, citing unidentified people with knowledge of the deal. To learn more click on the picture below to read the article.

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