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Facebook introduces new bidding support for in-app ads

Techcrunch -------- Facebook is expanding its support for header bidding, a technology that allows publishers to auction off ad impressions through real-time bidding between ad networks. The company announced its support for header bidding on the mobile web last year. Today, it’s adding something similar for in-app advertising.That means app publishers who use header bidding can include ads from Facebook’s Audience Network in their auctions. To enable this, Facebook is partnering with Fyber, MAX and Twitter’s MoPub. To learn more click on the picture below to read the article.

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