• Safi Bello

Snapchat launches in-app Snap Store to sell merch

Techcrunch ---------- After losing $440 million last quarter, Snap Inc is launching a merchandise store…but the goal isn’t to make money. Today the company launched the Snap Store which lives in the Snapchat app’s Discover section and lets you buy Snapchat merchandise liek a $20 Dancing Hot Dog Plushie or a $30 Dog Lens T-Shirt. You can scan the Snap Code below with the Snapchat camera to open the store and buy exclusive items that will only be available for a limited time. This isn’t designed to be a serious revenue stream for Snap Inc, though, despite it missing revenue targets last quarter. A Snapchat spokesperson gave no official comment but told me this is something the company does for its community. Essentially, it’s a way to drive brand loyalty, though it also earns Snap some free marketing as people wear the gear. To learn more click on the picture below to read the article.

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