• Safi Bello

Facebook prototypes Messenger Broadcast for businesses

Techcrunch ---------- Facebook may soon be ready to squeeze more money out of its 1.3 billion-user chat app. The company has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Facebook confirmed to TechCrunch that it’s testing the feature internally, but hadn’t trialed it to the public or with businesses as of late last month. While the company was cagey about the functionality, it appears that businesses design a welcome message, message title and subtitle, and include a call to action to the user such as visiting the business’ website, prompting a Messenger bot or tapping to send a preset reply written by the business. Companies can preview their message within the Messenger Broadcast interface or on Messenger itself. To learn more click on the picture below to read the article.

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