• Safi Bello

GSK, Sanofi, Bayer and Lilly join parade of advertisers marching off Fox News host O’Reilly’s TV sho

Fierce Pharma -------- A growing list of companies are pulling their advertising from Fox News' "The O'Reilly Factor" this week, abandoning its controversial host, Bill O'Reilly, over sexual harassment claims against him. And GlaxoSmithKline, Bayer, Sanofi and Eli Lilly are among them. The pharma companies join a group that now reportedly includes more than 20 brands, such as Mercedes-Benz, BMW and AllState, that have suspended or moved ads off the show. For GlaxoSmithKline, its move came on the same day Emma Walmsley took over as CEO, becoming the first woman to helm a big pharma company. It follows just weeks after the GSK froze ad spending on YouTube, joining other companies concerned by media reports of brand ad placements near offensive content. To learn more click on the picture below to read the article.

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